Is Your Business Remarkable?
Merrian Webster defines Remarkable as “worthy of being or likely to be noticed especially as being uncommon or extraordinary”. So, is YOUR business really remarkable? Maybe you have an auto detailing business or a pizza shop. There are operations like these in every town in America. The point is, we all have competitors. What is it that sets your business apart from most of them? Is your secret great customer service? Maybe you serve the best deep dish pizza in your town. No matter what your edge is over your competition…you NEED an edge. This first step to having a remarkable business is to figure out what it is that your business does better than your competition.
You obviously think your business is special or likely you wouldn’t have started it. The real question is do your customers think you are remarkable? If they do, you likely already know. You probably also know what makes them feel that way. If you do, keep doing what they compliment you on. It is really that simple. No need to decide what new marketing plan to implement. You don’t have to worry about revamping your service dept or buying a whole new line of products to enhance your offerings. Those can all be great decisions, but only if they will contribute to what your customers already love about you. But, what if you don’t know what makes your enterprise remarkable?
Make it Different
Sometimes the key to setting your business apart is how you do business. Take a look at your operations, what does your business do extremely well and where do you fall short? You can take a cue from comment forums such as Yelp, many times your own customers give you the answers you need if you just listen. After all, it is your customers’ opinions that matter most…put your rose-colored glasses aside and truly listen. When you do figure out what sets you apart from the crowd, DO MORE OF IT. As we mentioned before, you likely have lots of competition out there. If you don’t do whatever you do well, in a friendly way, at a reasonable cost someone else will.
At The Beacon Center, we love to hear the things we do to make us remarkable. When they remark on social media in Yelp, Google or Facebook, others are able to see what makes us different. What makes you different?