It’s the same old story, how do I recruit more individuals to my Network Marketing Team? It doesn’t matter what your product or service is, recruiting others to work with you, selling and marketing is always difficult. For a person to succeed in Network Marketing you need to have several base qualities. First, you have to be good at sales and not all of us have the personality for it. Then you need to have the time to commit to pounding the pavement so to speak…searching for sales leads. Perhaps most importantly you need to believe in the product or service in order to sell it effectively. These three things alone, make recruiting new Network Marketers a true challenge.
It takes time to become a successful Network Marketer. Even if you are already a sales pro, being in Network Marketing, your sales referrals are often word of mouth. Professional marketing is present with companies like Avon or Tupperware from time to time and this boost helps, but it is not a given. This means YOU, the network marketer must search for your own sales leads and market your piece of the network on your own. Can your potential sales recruit handle that? Selling and marketing are often two distinct efforts and require different knowledge and skills. That can make recruiting even tougher.
Are You Struggling To Build Your Network Marketing Team?
We have established that viable candidates for Network Marketing teams are difficult to come by. Even if you find someone who possesses the needed qualities and skills, they may not be in a position or have the desire to join your organization. We didn’t say it was easy, but it is not impossible. We believe the first step is to have a clear understanding of your own skills and operation. Just recruiting more Network Marketers for your sales team is not enough. If you do not provide support, training, and direction to your new recruits, they are very unlikely to succeed. Network marketing sales can be tough. Finding new customers, retaining old customers, and increasing sales consistently is hard in any business arena.
Network Marketing Recruitment is tough, but not impossible. Here are three basic items to consider when recruiting new sellers:Click to tweet
It’s not like a regular job where you have people around you all day, every day, who are constantly training and supporting your learning. In the Network Marketing world, it is fairly common to provide a new member with a packet of forms, catalogs, and information to immediately go out and sell. Remember when you first started? Wide-eyed and ready to sell to the world. However, it is entirely likely your recruit may end up selling very little in the long run. Why? Because most of their first customers will be family and friends and you can only sell to them for so long. Does your new recruit understand how to seek out new customers? Recruiting just to recruit, with no plan for training and supporting those recruits long term will only end in failure…for you and the recruit.
3 Ways To Find The Right People
Network Marketing Recruitment is tough, but not impossible. Here are three basic items to consider when recruiting new sellers:
- Your best candidates may be your best-buying customers. Who else to sell a product or service but someone who buys and uses the product religiously. They can’t sell it if they don’t love it.
- Get out there. It’s simple, in order to meet candidates you have to get out in the community. Career Fairs, Festivals, and Carnivals are all good recruiting grounds, especially if you open a booth and not only sell your product, but speak directly with people about your business opportunity.
- Do not limit your pool of candidates for recruitment. Some of the best Avon, Tupperware, or Pampered Chef salespeople and recruiters are men. Not exactly who you would think of when recruiting for these companies. Don’t prejudge someone who shows interest in your organization, just because they aren’t a “likely candidate”.
There are many ways to find recruits. There is only one way to retain them and make your team successful: Support! Your job is only beginning with recruiting someone to your team. The keys are training, support, and cooperation. If you simply hand your recruit a stack of catalogs and some order forms, they will fail. Network Marketing is a team sport and far too often it is sold and promoted as an individual effort. Don’t leave your new recruit all alone after they sign up.
The Beacon Center Understands Network Marketing
Many people do not know that The Beacon Center has its roots in Network Marketing. Our owner, Becky Stonebarger has over 30 yrs of direct marketing and business networking experience. In fact, Becky started and ran a business networking group for several years. The high cost of hotel meeting rooms and the poor business environments of restaurants and bars backrooms led to opening her own space to meet in. With that humble beginning, finding an economical place to meet, The Beacon Center was born.
As you grow your team, you will need a place to meet. If you are simply part of a larger team, your team likely struggles to find meetings and training locations.The Beacon Center can help, simply give Becky a call or better yet, visit our website and set up your own personal tour. Come see how The Beacon Center can be your partner in the Network Marketing business.