A Business Book Can Be A Highly Respected Marketing Tool

Business book cover photo

Marketing a Business Book

You are starting a small business and need a platform to educate your customers and potential clients. One way business owners can achieve this is by having a book. Years ago the whole process of book publishing was centered around the concept that an author needed an agent to be published. Today, self-publishing has made it easier for anyone to have a printed book. Some experts suggest that a book is the new business card, but the reality is that a book can be your business. Many small business owners have shown that having a book increases their know, like and trust platform. Others have said that writing brought out new ideas for growth. Can your business benefit from a company book?

A Business Book to Inform and Educate

Your book can educate, inspire, inform and empower potential business clients to want to work with you. By virtue of being an author, you may immediately raise your fame factor. Writing a book can provide a direct line of communication to the public about you, your ideas and your company. Many business books can help prospects make a final buying decision. Others are focused on processes and procedures. No matter what area of business you are in, bringing together the best marketing tools for your business success is important to growth. What would it take for you to write a volume the focuses on your business? Here are three strategies for you to use in making your decision. 

Three Strategies to Determine if a Business Book is Needed

  1. Try conducting a Google search of books for and by businesses to see what is out there. As you are looking at those published by owners or CEOs of other companies, can you see this as an affordable marketing tool?  Perhaps hiring a ghostwriter would be an option?
  2. Think of 10 things you would like to share with your customer base that would be easier if they were inside of a book. What would you include? An example would be a book about the coaching industry. For example: Finding Your Tribe – How we Coach Outside the Box. This is an example of how you could write a book focused on the coaching industry, as a way to get your information in people’s hands.
  3. Finally, think of how you could weave your personal story into a business book and make it super inspirational. You, as a small business owner, have so much to share about how you got to the place you are at the moment.

Marketing Tools that Expand Your Message

As the CEO of your company, finding the right tools and the right elements to include in your marketing campaign, is just good judgment. People want to know you and your company, therefore they desire to know all they can about your business. Having a literary publication with everything in the same place expands your message. Customers will respect you more and will share your business with their friends as well. Doing the work to achieve the end result will benefit your business message greatly.

When you do write the next great business book, why not have a signing event or publishing party at The Beacon Center? We love authors and we love books. We would LOVE to help you get your message out there. Simply visit our website and take a tour. When you have that first copy in your hands, we would love to help you celebrate with your very own launch party.

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Becky Stonebarger

About Becky Stonebarger

The Beacon Center is the collaborative effort of Husband and Wife team, Gil & Becky Stonebarger. Becky is the mastermind and driving force behind the Center, with Gil supporting her every step of the way. With over 50 yrs of combined experience in Hospitality, Becky & Gil finally realized their dream of an affordable, inspiring space for Businesses and Individuals alike to meet, train or just party. Becky has owned several businesses through the years and is very proud of her degree in Casino Management and is currently working on her Event Planning degree as well. Gil is a US Navy Veteran who has managed hospitality operations across the country for over 30 yrs. They have been happily married for over 30 yrs, have two daughters and two grandchildren.


  • Benjamin Barber says:

    Hello There. I found your blog using msn. This is an extremely well written article.
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  • Sharon says:

    Saw your profile on Shapr (haven’t used app for while) and decided to visit your page, Becky. Nice digs! I know you (and Gil) have been in business a long time but if you ever need help with writing the blog/website/social (maybe event planning), let me know. My firm is making the transition from serving the health care sector to military. And since I have long done event management (concept to execution), I suspect your blog is a helpful tool for business owners that ties back to the capabilities you offer at Beacon Center. Anyway, whether you need help or not, if I have occasion to source or refer a more intimate venue, I’ll be sure to let folks know of you. Best of luck! -s

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