Marketing a Business Book
You are starting a small business and need a platform to educate your customers and potential clients. One way business owners can achieve this is by having a book. Years ago the whole process of book publishing was centered around the concept that an author needed an agent to be published. Today, self-publishing has made it easier for anyone to have a printed book. Some experts suggest that a book is the new business card, but the reality is that a book can be your business. Many small business owners have shown that having a book increases their know, like and trust platform. Others have said that writing brought out new ideas for growth. Can your business benefit from a company book?
A Business Book to Inform and Educate
Your book can educate, inspire, inform and empower potential business clients to want to work with you. By virtue of being an author, you may immediately raise your fame factor. Writing a book can provide a direct line of communication to the public about you, your ideas and your company. Many business books can help prospects make a final buying decision. Others are focused on processes and procedures. No matter what area of business you are in, bringing together the best marketing tools for your business success is important to growth. What would it take for you to write a volume the focuses on your business? Here are three strategies for you to use in making your decision.
Three Strategies to Determine if a Business Book is Needed
- Try conducting a Google search of books for and by businesses to see what is out there. As you are looking at those published by owners or CEOs of other companies, can you see this as an affordable marketing tool? Perhaps hiring a ghostwriter would be an option?
- Think of 10 things you would like to share with your customer base that would be easier if they were inside of a book. What would you include? An example would be a book about the coaching industry. For example: Finding Your Tribe – How we Coach Outside the Box. This is an example of how you could write a book focused on the coaching industry, as a way to get your information in people’s hands.
- Finally, think of how you could weave your personal story into a business book and make it super inspirational. You, as a small business owner, have so much to share about how you got to the place you are at the moment.
Marketing Tools that Expand Your Message
As the CEO of your company, finding the right tools and the right elements to include in your marketing campaign, is just good judgment. People want to know you and your company, therefore they desire to know all they can about your business. Having a literary publication with everything in the same place expands your message. Customers will respect you more and will share your business with their friends as well. Doing the work to achieve the end result will benefit your business message greatly.
When you do write the next great business book, why not have a signing event or publishing party at The Beacon Center? We love authors and we love books. We would LOVE to help you get your message out there. Simply visit our website and take a tour. When you have that first copy in your hands, we would love to help you celebrate with your very own launch party.
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