Does anyone out there remember the TV show “Cheers“? The tag line “where everybody knows your name” was legendary. Despite the stars, the humor, and the ratings, the show was about the feeling you belong somewhere, a place where people know you and appreciate you. If you are fortunate enough to have a place like that, congratulations. If you don’t, here’s to hoping you find one soon. While we focus on business in this space, this feeling of being appreciated and wanted is universal. It should be a major focus of business and personal interactions between us all. We really should appreciate all of our clients and all of the positive people we meet. In fact, we have a real-life example in the Annual Holiday party sponsored by D & R House of Diamonds in Las Vegas. We attend the function every year and it never fails to impress. Open bar, welcome gifts, and food…what else could you want? How about their jewelry in lighted display cases? Either browse and dream or actually pick up a gift AT the holiday party. What a wonderful idea!
How Do I Show My Appreciation to Clients?
We will diverge from personal life here. Each of you knows how to make friends and hopefully show them love every chance you get. In the business world, the challenge is to balance the limitations and costs of business with the need to give a little back to your clients. Showing client appreciation can be as simple as saying THANKS, for your business. It can also be shown in something as grand as an open house or party with food, gifts, and activities. The key is to truly appreciate the business your clients bring you each day. Not just give it lip service, but truly mean it. You should be thankful for every interaction with your clients, whether it results in a sale or not. Just the fact they thought of you in a time of need should boost your spirits.
How Much Does Client Appreciation Cost?
The good news is that it can cost ZERO. Simply saying thanks for their business is a start. Reacting quickly to customer complaints, requests or suggestions is a great way to how you value the client’s input and concerns. Simply make an effort to learn a client’s name and you will be surprised at the result. Remember: “Where everybody knows your name”? As you can see, there is no cost to any of these efforts. With that said, you certainly can’t go wrong throwing a party or open house. Everyone likes a party almost as much as they like people knowing their name. Your imagination and your clients are the guiding factors here. Just be sure your event is well planned, advertised and above all FUN. People remember fun times and try very hard to block bad times out of their thoughts.
The Beacon Center Knows Appreciation
Here at The Beacon Center, we know client appreciation very well. We value each and every interaction with our clients and we try to learn something from every instance, sale or no sale.
Our venue is clean, bright, spacious and neutral. The perfect environment to focus on your clients and spend that extra personal time that is so lacking in day to day business. Simply visit our website and take our virtual tour. Then go ahead and book an in-person visit, to learn more about how we can help you show your clients that you care for and appreciate them.