Does Every Door Direct Mail or EDDM Work?

By December 8th, 2018Venue Space Vegas

The Beacon Center Every Door Direct MailWhat in The World is EDDM?

It’s really a simple question, but one that many business owners have never heard of. EDDM is “Every Door Direct Mail“. It is a direct mail advertising option, courtesy of the US Postal Service. We’re sure you have noticed that ads are filling up our social media.  But what is happening to our mailbox?   I opened my mailbox today and the only thing in there was the grocery ad flier. Why are grocery stores still using the US Postal Service to send out their circulars?   Could it be because there is not as much fighting for your attention? Could it be they feel it is a less expensive or more direct method to get your message out?  It could be all these things and more.

An Old Solution in a New World

At The Beacon Center, we recently decided to return to the old school and do a direct mailing. After much research, several executive meetings and many questions for our local Post Office, we decided to give it a shot. It does require an investment of your time, a graphic designer and a postcard to mail out. In today’s digital age, we have found the market online to be saturated. There are ads EVERYWHERE. Online advertising has become a $200 Billion industry. Trying to get noticed in this rainforest of ads is difficult, to say the least. With all that investment, retailers still only reach a small portion of the potential customers online. There is ONE advertising method that reaches nearly everyone…..The US Postal Service. Every Door Direct Mail (EDDM) could be an important tool for your business.

 

Every Door Direct Mail: An Educated Choice

EDDM is not a difficult process, but it does require some effort. To begin the process, we recommend reviewing the EDDM Fact Sheet. This will help ensure that your mailer design meets the specifications required. Another useful item is the EDDM Mapping tool. This will allow you to target specific zip code areas. You know, the places where your customers work or live. Here at The Beacon Center, we opted to mail to our own business zip code. We decided to target other businesses who might need to outsource their meeting space.

Our mailing went out as of the writing of this article. Be sure to follow us and check back to see the progress of our new experiment in advertising. No matter what method you decide on to advertise, do your homework. Educate yourself on the process and the pros and cons of direct mailing.

RELATED BLOG:
One Company’s Experience with Every Door Direct Mail or EDDM

Social Media has greatly reduced the distribution of content in our readers’ newsfeeds and is instead promoting their own paid sources. When you share with your friends, however, you greatly help distribute our content. Please take a moment and consider sharing this article with your friends and family. Thank you.

Becky Stonebarger

About Becky Stonebarger

The Beacon Center is the collaborative effort of Husband and Wife team, Gil & Becky Stonebarger. Becky is the mastermind and driving force behind the Center, with Gil supporting her every step of the way. With over 50 yrs of combined experience in Hospitality, Becky & Gil finally realized their dream of an affordable, inspiring space for Businesses and Individuals alike to meet, train or just party. Becky has owned several businesses through the years and is very proud of her degree in Casino Management and is currently working on her Event Planning degree as well. Gil is a US Navy Veteran who has managed hospitality operations across the country for over 30 yrs. They have been happily married for over 30 yrs, have two daughters and two grandchildren.

Leave a Reply