Does A One Day Store Make Sense?
It is estimated that there are 38 MILLION home-based businesses in the United States. Not all of these sell a physical product, but many of them do. Are you one of those businesses? As you have likely experienced, exposure to potential customers is one of your toughest challenges. A Pop-Up or One Day Store may be just what you need to increase your exposure. It is a very expensive proposition to open a retail store. Rent, construction, fixtures, staff, etc. etc. all combine to make it almost impossible to open a physical store. Hence the reason online sales have gained more and more traction over the years. However, the experience of seeing or holding a product is still the best way to sell it. How many times have you ordered something online, only to have it fail to meet your expectations? So, while you can’t afford a permanent store…you CAN afford a One Day or Pop-Up store.
Black Friday, Cyber Monday, Christmas In July
Your One Day Store need not be a major undertaking. At the same time, you probably don’t want customers to think you are having a rummage sale. Like a permanent store, you still need a location for your store. You will need to decide an appropriate time and date. Black Friday, Cyber Monday or Christmas, it really doesn’t matter when just make sure people know. Advertising is still paramount in any sales situation and getting the word out to existing AND potential new customers is critical. Then make sure you have sufficient inventory and perhaps an assistant to help handle all those sales.
Expenses are always an issue for any business owner. The same applies to a One Day store. Perhaps your inventory is not that large or your customer base is still in the growing stage, you can still pull off a One Day store. Here are a few suggestions to help you finance your store opening:
- Team up with a complimentary business or another local vendor to share costs and increase foot traffic
- Hold raffles for products and sell chances
- Sell sponsorships to other businesses as a way for them to gain exposure to your customers
Once those issues are resolved…a physical location for your store is the big decision to be made. In fact, it may be the FIRST decision you should make. The real estate adage “location, location, location” is as important to a retail store as it is in choosing where to live. We just happen to have an easy, professional and affordable solution.
The Beacon Center Can Help
Your One Day Store should be in a clean, well lit, professional location. It should have sufficient parking and be located in a commercial area. Holding events in your living room or driveway is just not the image you want to project for your business. The Beacon Center is here to help. As the operators of a physical business location, we understand the challenges you face. We offer a clean, professional location for business meetings, employee training and even personal events such as birthdays and anniversaries. We are also a perfect location for a Pop-Up or One Day Store.
Visit our website and take a virtual tour of our venue. Then schedule a personal tour and our owner, Becky Stonebarger can walk you through the process of setting up a temporary store and making it a successful venture.