Product Launch for Fun & Profit
Everyone loves new stuff. Many of us wait with great excitement for the next smartphone, the newest clothing lines, fun apps or just the seasonal change that most industries undertake. More and more companies plan giant launch celebrations replete with lasers shows, celebrity appearances and giant video screens on stage. In fact, product launches are often more impressive than the product itself. Sometimes the glitz and glamour overshadow the actual product. Maybe that is the point in some cases. Your product is different though, it stands on its own merit. So, you don’t need a launch, your product will sell itself, right? Don’t bet the farm on that.
Great Products That Failed
Even snazzy commercials and product launch marketing blitzes couldn’t save these new or improved products:
Ford – Edsel – The car was ugly but well made, A poor name choice, bad economic times and poor marketing doomed this car.
DeLorean – DMC-12 – Anyone over 40 remembers the Delorean well…also the fall from grace of its namesake creator.
Pepsi – Crystal Pepsi – Pepsi without the brown food coloring – How could that NOT succeed?
Coca Cola- New Coke – There was nothing wrong with Old Coke – If it ain’t broke, don’t fix it.
All these products were fine in their own right. Perhaps if the focus had been on WHY they were better rather than hyping the fact that they were “New”, they would still be around.
Launch Your Product to The Moon
There is no magic formula for product success. Launch celebrations are still a solid method of product introduction and an important marketing tool. The only question is how to launch your product. Despite the incredible advances of digital marketing, social media and phone apps, word of mouth is still important. So, go ahead with your launch and don’t worry if it doesn’t live up to an Apple Launch extravaganza. Getting the word out concerning your new or improved product is your goal. A Product Launch with a mix of old and new customers can be fun, exciting and profitable without all the glitz and celebrity appearances. The sky (or moon) is the limit.
The Beacon Center As Your Launch Pad
The Beacon Center had it’s product launch several years ago. Yes, even service-oriented businesses can have a product launch. They are just called ribbon cuttings instead. Our product was a clean, modern, affordable meeting facility. The owners of the Center have many years of direct sales experience and they put that knowledge to work to help launch the new venue. No matter what you are introducing to the world, The Beacon Center can provide you with a professional venue that can be transformed into just about any theme you can think of. We can help you make the focus on your new product or services and perhaps even give you some pointers on how to plan your launch. Please visit our website, take a virtual tour and then schedule a walk through of our venue. We would be proud to be the launch pad for your product or service.
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