A Ribbon Cutting For A Virtual Business?

Should Your Business Have a Ribbon Cutting?

Cutting a ribbon to officially celebrate opening your business is an old school tradition. Modern ribbon-cutting ceremonies begin to appear in historical accounts at the end of the 19th century. They can generate media buzz and often local government dignitaries will attend and add to the word getting out about your business. They are often turned into parties, with food and drink for all. Conversely, the event can be subdued and used strictly for marketing purposes. No matter which way you go, the tradition is not dead.

But, Is a Ribbon Cutting Right For My Virtual Business?

There is no hard and fast rule concerning who should or shouldn’t hold a ribbon-cutting ceremony. It is admittedly harder to do so when you don’t actually have a physical location for your business. This has become more prevalent with the advent of online and home-based businesses. That does not mean you cannot do so, it just means you need to be more creative and think outside the box. After all, you started your business so you could transact across the world, not just a certain neighborhood or city.

Virtual or Physical, It’s Your Choice

Even if you do not operate from a brick and mortar location, you can still have a Ribbon-Cutting ceremony for your business. Even if your business has been around for a while, having a ceremony to rededicate your firm after a relaunch or retool can be a good marketing tool and garner you much-needed publicity. In fact, the idea that you don’t have a physical location with all the additional overhead costs can be made a theme of your ribbon-cutting. I recently came across an online post for someone cutting a “virtual” ribbon, opening their online store. A cute take on the tradition, but lacking in the attention you receive from a public ceremony.

We mentioned having a physical ceremony even without a traditional storefront or physical locale. How you might ask? May we suggest renting a venue for your celebration?  Our venue, The Beacon Center, has hosted several events like this for businesses who operated in the virtual marketplace, as well as home-based activities. It just requires a little creative decorating, planning and thinking outside of the box. Our neutral, bright and open venue is perfect for hosting a get together of any kind and we will even provide the giant scissors! Why not take a free tour  and see how we can help you announce to the world that you are open for business.

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