Tupperware Empowered Women Starting In 1948
Did you know this iconic brand was a pioneer of Women’s empowerment? Earl Tupper invented the plastic used in the iconic containers in 1938. It only took off with the introduction of the “home party”. That marketing concept was the brainchild of Brownie Wise, a former sales rep for Stanley Home Products. It took the idea of “door to door” sales to an entirely different level. This all occurred during the post-war years, when women returned to home life, after spending the war years working to support the war efforts in almost every industry. The ladies of this time were expected to “go back to the kitchen” and for many, that was either not possible or unwanted. Tupperware gave many of these women the ability to do that AND have a business or job of their own. This was part of what made Tupperware a household name over the years.
Tupperware Is Global
Did you know that even today, Tupperware has a presence in almost 100 countries, worldwide? Empowering women across the planet, Tupperware has probably done more to make women’s lives and careers successful than any other product on the market. The quality is even better than in the 1940s and their replacement guarantee is still one of the best in any industry. Imagine attending a Tupperware party in India or Israel. Not bad for something that has been the joke of many a comedian.
Today the iconic “Tupperware Party” looks different from those in earlier years. They can be a microwave cooking class, a meal prep workshop or even a cold brew pop-up! The company’s current focus is “TUPPERWARE is the solution to the pollution” with the goal of eliminating single-use products like water bottles, paper plates, to-go containers, and straws. (They have a new reusable straw coming out in 2020)
Here’s the link to the new initiative
Near and Dear to Our Hearts
Here is another tidbit you may not know, The Beacon Center’s owner, Becky Stonebarger was once a Tupperware Representative. Her cabinets at home are still filled with those “burping bowls”. In fact, she has a Thanksgiving tradition that is uniquely Tupperware. Instead of fine china or paper plates, the family uses a collection of Divided Dining Trays. Almost the size of a turkey platter, you can load up a feast on one and then toss it in the dishwasher. While the dining tray is a seasonal item now, they are still perfect for holiday feasts throughout the year. Even now, years later, all of the trays look almost new and her daughters look forward to continuing the lasting tradition long into the future.
Still Going Strong in the New Century
We are also pleased to note that our own local Tupperware Distributor group uses The Beacon Center to hold meetings and share sales/marketing tips. The “relationship selling” that the company is still based on, fits in well with our philosophy of Know, Like and Trust. We know Tupperware, we certainly like it and above all we trust it. There is not much more you can ask of a company or a product. If you would like to see why Tupperware uses The Beacon Center to help their business flourish, why not book a tour here. Or visit our website and see how we can cater to all your business or party needs.